Affinect
Affinect connects physical customer behavior with digital marketing execution. By capturing data at the point of visit through guest WiFi and on-site interactions, we enable businesses to build their own customer database, segment it intelligently, and automate personalized engagement.
It turns in-venue activity into structured data, and data into targeted campaigns that drive repeat visits and measurable revenue.
Scope of Services
- Guest WiFi data capture and captive portal solutions
- Customer database creation and enrichment
- Segmentation and audience targeting
- Automated marketing campaigns (email, WhatsApp, SMS)
- Loyalty and rewards program setup
- Offer and coupon management
- Customer journey and lifecycle automation
- Campaign performance tracking and analytics
- API integrations with CRM, POS, and third-party systems
About Affinect
Affinect is a customer engagement platform built for hospitality and venue-based businesses that want more control over their customer data and marketing performance.
Most businesses operate with fragmented systems or rely on third-party platforms that limit visibility into who their customers are and what drives repeat visits. Affinect addresses this by capturing first-party data directly at the point of visit, primarily through guest WiFi and on-site digital touchpoints.
This data becomes the foundation for structured customer profiles, enabling precise segmentation and targeted communication across channels such as email and WhatsApp. Campaigns are triggered by real customer behavior, allowing businesses to engage at the right moment with relevant offers, rather than relying on broad promotions.
The platform is designed to work alongside existing systems, integrating with CRM, POS, and marketing tools via API and webhooks. It acts as a data layer that connects physical visits with digital engagement, without adding operational complexity.
Affinect is developed and operated by Parasol Software Trading LLC, a Dubai-based technology company with over a decade of experience building CRM, loyalty, and marketing automation systems for hospitality and service industries.
The result is a more measurable approach to retention, where businesses can track what drives repeat visits and make decisions based on outcomes, not assumptions.
KAI Beach
KAI Beach lacked visibility into who their customers were or how often they returned, with marketing driven mainly through Instagram.
Affinect changed this by capturing data at the point of visit, enabling segmentation, targeted campaigns, and a more measurable approach to driving repeat visits.