Service launches in Turkey with more cities to go live in Pakistan, Saudi Arabia and Egypt
Fueled by its market expansion strategy to broaden the reach of its services within the Middle East, North Africa and South Asia, Careem, the region’s leading app based car booking service, recently launched operations in Istanbul Turkey.
Within the GCC itself, Careem is answering the high demand for its services by extending its presence to six more cities in its largest market, the Kingdom of Saudi Arabia (KSA). Careem cars can be booked in 23 cities across the Kingdom, offering millions of Saudi residents a safe and reliable transportation option.
In Egypt, the app will expand to 3 more cities while commuters in Pakistan too can look forward to increased access to Careem services, since the company acquired Pakistan start-up Savaree earlier in 2016.
“Our mission is to make people’s lives simpler by providing a variety of convenient transportation solutions that respond to local needs,” commented Mudassir Sheikha, Co-Founder and Managing Director at Careem. “As a homegrown company, we have in-depth knowledge of the region and we tailor our services to ensure we offer convenient transportation options that have a meaningful impact on the local population. Launching Careem in Turkey is a key milestone in our journey to reinforce our position as the leading car booking service in the region and we look forward to further expansion across this dynamic market.”
Initially, Careem will operate as an airport service in Turkey, available to customers going to and from the airport, in Mercedes VITO and Volkswagen car models.
Careem’s focus on broadening and deepening its presence across the wider region comes on the back of the app’s resounding growth in a period of only four years since its launch, resulting in operations available in 47 cities today.