The centre of London becomes the capital’s newest residential address


3-bed-living-vignette_level-26-east3-bed-living-dusk_level-26-eastKnight Frank is pleased to introduce a new London address to the UAE, Centre Point. This iconic 1960s building, protected by Historic England, stands at the heart of Central London’s most thriving shopping, cultural and business areas. For the first time ever, this prime address is available to residents. It was recently launched at an exclusive private viewing in Dubai, and is now being actively marketed across the GCC by the Knight Frank team.3-bed-living-day_level-26-east3-bed-kitchen-bardiglio-stone

London’s West End is the cultural centre of the capital. The area is home to 30 museums, public and private galleries, 40 theatres (including the Royal Opera House), and Europe’s most sought after shopping spots such as Regent Street, Bond Street and Mount Street.

The launch of the exclusive residences represents a major milestone in the capital’s ongoing transformation of Centre Point, which, when completed, will result in 82 luxury apartments, with a new square at the base of the skyscraper that will be surrounded by a vibrant restaurant and retail portfolio. As well as creating a link between Fitzrovia and Covent Garden, Centre Point will also benefit from the ‘Crossrail effect’, which continues to boost property prices.


The first apartments offered to the GCC market feature the Vantage Collection, two 2,133 sq.ft three-bedroom apartments situated from floors 18-30, benefiting from their own private lifts and offering expansive views of other remarkable landmarks, including the Houses of Parliament, St Paul’s Cathedral and the City of London.

Renowned British designers Conran and Partners have designed the apartments by combining the spirit of the building, the flare of the 1960s and the equally vibrant and creative spirit of London today. Luxurious materials, and the best in British craftsmanship and design, will truly make this address stand out. Centre Point will also include features akin to a luxury hotel including a spa and treatment rooms, a 30-metre swimming pool, screening room, 24-hour security and concierge service.


“Centre Point will be a world-class address in a world-class city”

Kathrin Hersel, Development Director, Almacantar


“The crossroad of Oxford Street and Tottenham Court Road stands at the centre of London’s most ambitious infrastructure project for decades, the regeneration of the wider mid-town market on the back of Crossrail has led buyers to reassess a previously overlooked central London neighbourhood.”

Liam Bailey, Partner, Global Head of Research, Knight Frank


“Centre Point is a landmark building from the 1960s – a powerful symbol of London’s style and creativity. Our transformation of Centre Point’s identity for residential use celebrates the original architect’s design. Our inspiration has been taken from the geometry and texture of the façade and touches all aspects of the apartments and shared spaces. We have sought to offer residents a tranquil oasis in what is otherwise a very busy part of the capital, while maximising the stunning, uninterrupted views.”

Tim Bowder-Ridger, CEO and Senior Partner, Conran and Partners


Victoria Garrett, Partner, Head of International Project Marketing MENA, Knight Frank

“Centre Point is arguably one of Almacantar’s most ambitious schemes to date which involves the transformation of the iconic Grade II listed building. The tower will be transformed into 82 Luxury apartments costing between £1.8m to £55m completing in Q3, 2017, delivering breath taking views across the city of London. What is really exciting is the evolution of this central area right in the heart of London and that from a connectivity point of view it will be the only point at which crossrail 1 and 2 will meet across London.”

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A printed and online journal, chronicling the best in construction and design across the MENA region.

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